Project type: Branding, Packaging
ByRuby are a small outfit making delicious homemade frozen meals from their West London kitchen. They requested a full rebrand which extended to incorporate other rollout elements – from freezers, headboards and postcard inserts, to outer boxes and 38 individually designed SKUs.
Homely, rustic and with a focus on hero ingredients, ByRuby’s identity is awash with pastel colours and jaunty shapes, highlighting carefully sourced line-illustrations reminiscent of old cookbooks. Striking a balance between a premium feel and accessible price point, the meals are now for sale online, in Wholefoods and other farm shops around the UK.