Project type: Professional
Services: Logo design, branding, packaging, picture research
Client: ByRuby
Services: Logo design, branding, packaging, picture research
Client: ByRuby
ByRuby are a small outfit making delicious homemade frozen meals from their West London kitchen. They requested a full rebrand which extended to incorporate other rollout elements – from freezers, headboards and postcard inserts, to outer boxes and 38 individually designed SKUs.
Homely, rustic and with a focus on hero ingredients, ByRuby’s identity is awash with pastel colours and jaunty shapes, highlighting carefully sourced line-illustrations reminiscent of old cookbooks. Striking a balance between a premium feel and accessible price point, the meals are now for sale online, in Wholefoods and other farm shops around the UK.
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/f97e1289-ca58-4c1c-a6e5-77b593bb82d7_rw_3840.jpg?h=57c28630f65ead8df338f32dcb19856e)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/4899278d-60a7-49d1-af3c-1f534897d28f_rw_3840.jpg?h=f8e9f7170dc3e31e1fd7998bad28771c)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/03e8b600-fcd5-4179-90b4-885878f4164d_rw_3840.jpg?h=b3ae75d98ae54cbd6b86fd8609d1bbb1)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/7ca53c96-4c63-46b4-b9ab-622935052c4f_rw_1920.jpg?h=5d5cf01f792396371b1f4440bb5b29d0)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/af5b50ba-22c6-4e58-a8a7-7fee3c1ada50_rw_1920.jpg?h=66a0a3cbe33f33399661bbd6d6fe743b)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/d825cfc9-0fa9-4499-8e58-c779f2f13cb3_rw_3840.jpg?h=3c57a81161140b95822ef1a6f7238abf)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/f8f58413-0ace-49af-af04-dcfdef6db2cf_rw_3840.jpg?h=07115b1a2fab7822e5e9086ebdfad6d2)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/b0746041-d2de-46d5-a88d-d3570b2bc73b_rw_3840.jpg?h=76dde6126c6bee3f7db119d09e5865f4)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/522fc43b-4cf8-45d2-a0e8-baad6f96d0cf_rw_1920.jpg?h=ed22522ecdec9e4d97c54ce0afe1fb49)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/6e78b272-05fd-4b61-9698-180b0f6c8eb4_rw_3840.jpg?h=55c5694cda358b5c6ad689d681512af3)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/34eced3c-5022-43b7-b95d-2e74040ca2d1_rw_3840.jpg?h=0bebd66ef8c2b5385beed093ab570847)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/2077ce32-56f0-4b33-95e2-d2be3511b416_rw_3840.jpg?h=34a7d21236a46bd511430bd0bc9d7588)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/75c437f1-3a86-449a-88e7-07ca644bbcd3_rw_3840.jpg?h=fa0e8b0a5ceb3beea2335d896b80585c)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/2ba4a68b-efc0-48de-a38e-ff1a99b36439_rw_3840.jpg?h=eabd7131c16975aeea8fc7d3eafb62b3)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/3fd57134-6330-4709-834c-acb3100bc627_rw_3840.jpg?h=52ad071d95a867ddd24444506f4dd0b5)