Project type: Conceptual
Services: Branding, packaging, digital
Client: Health workers
Set against the backdrop of the current global pandemic, I wanted to create a hand wash aimed at health workers that also offered a degree of escapism. ‘Koi Tears’ is made from ingredients sourced in the cool pools of Japan, where it is said that the sympathetic tears of koi carp have magical healing properties, and act as a salve to irritated hands.

With an illustrated and stripped-back aesthetic, the packaging is utilitarian yet dreamy,
and the product is ubiquitous yet infused with magic.