Project type: Conceptual
Services: Branding, packaging, digital
Client: Naturists
Services: Branding, packaging, digital
Client: Naturists
Nuddy is a conceptual ice cream brand that celebrates a return to nature whilst championing the ethical treatment of livestock. Not only is it a joyous, cheeky product with a heart, but because it’s made from the milk of happy cows, it’s udderly scrumptious.
By examining the roots of Naturism – which influenced Henri Matisse and other Fauve painters in the 1800s – I found that it was rooted in the French concept of joie de vivre, the idea of revelling freely in physical sensations and spontaneity. Inspired by Matisse’s nude studies, Nuddy advocates a celebration of self, freedom from inhibition and a lust for life.
By examining the roots of Naturism – which influenced Henri Matisse and other Fauve painters in the 1800s – I found that it was rooted in the French concept of joie de vivre, the idea of revelling freely in physical sensations and spontaneity. Inspired by Matisse’s nude studies, Nuddy advocates a celebration of self, freedom from inhibition and a lust for life.
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/e60984a3-c774-478a-abc5-38bcc0470d1c_rw_3840.jpg?h=b2f327b535b3aae04fb8a23b4b49d017)
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