Project type: Conceptual
Services: Branding, packaging, digital
Client: Naturists
Nuddy is an ice cream brand that celebrates a return to nature whilst championing the ethical treatment of livestock. Not only is it a joyous, cheeky product with a heart, but because it’s made from the milk of happy cows, it’s udderly scrumptious.

By examining the roots of Naturism – which influenced Henri Matisse and other Fauve painters in the 1800s – I found that it was rooted in the French concept of joie de vivre, the idea of revelling freely in physical sensations and spontaneity. Inspired by Matisse’s nude studies, Nuddy advocates a celebration of self, freedom from inhibition and a lust for life.