Project type: Conceptual
Services: Identity design

Client: Creative Freelancers
Kith & Kin is a co-working space for creative freelancers – those who dare to work differently, defy convention and fight against the ‘norm’. The name derives from the Old English meaning ‘one’s native land’ and ‘relatives’;  the space provides a steady location and a new network of colleagues for rootless creatives, both a home and a family.

The identity employs a host of heraldic symbols that act as a modern coat of arms, evoking the brand’s inherent defiance and core tenets: loyalty, longevity, freedom and courage.