Project type: Conceptual
Services: Branding, print, digital
Client: The Guardian
Services: Branding, print, digital
Client: The Guardian
At the end of March, the UN issued a warning about the ‘infodemic’ surrounding the recent outbreak of Covid-19 – not only was the virus itself dangerous, but misinformation and scams that had been circulating online were posing a threat to public health.
I created a campaign for the Guardian which aimed to make teenagers aware of the pervasive, pernicious and hidden dangers of misinformation. I wanted to encourage young people to think critically, question what they read and interrogate their sources, both online and in print.
I created a campaign for the Guardian which aimed to make teenagers aware of the pervasive, pernicious and hidden dangers of misinformation. I wanted to encourage young people to think critically, question what they read and interrogate their sources, both online and in print.
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/e5ad0863-6ec0-418c-a52a-3e3ca6eefdd3_rw_3840.jpg?h=d811b1c8f46394380cfae3c9616a72a7)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/c100d578-f938-430c-b77e-bcb8c14bfcf1_rw_3840.jpg?h=d1c108f090b08fcb192534592fe77aef)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/bf178c2e-203c-405f-b328-2fd2df98dded_rw_3840.jpg?h=27be456c802e1c723fa75a063c9fe4e3)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/d8162db1-cf81-4602-acb0-302f342a1607_rw_3840.jpg?h=7511d64e3f81f9299b553b96420486fd)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/ca40dd20-6352-4057-9312-19b09d2876e4_rw_3840.jpg?h=6d1fbc12b3a7cb029e4de9d3eca54da4)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/c97be239-1914-4bc4-968e-76fd22ed6d62_rw_3840.jpg?h=c137cd87a0eba326478afe86c5d7bbfe)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/b1063f80-a4ea-46b5-96eb-47456d0f0275_rw_3840.jpg?h=a97c515326cb8427c3dd44844eefd710)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/36fa1bb8-ed64-4798-8451-5472842c0cdc_rw_3840.jpg?h=5893eb1fd6526c1e83fac84e70681e29)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/4a11521b-2fd6-4ef2-bf15-dd5fde35d88c_rw_3840.jpg?h=843e82394b63b2534c751a9eb1fef742)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/e9ff48a6-24b8-48e2-a02e-23a803ddec4b_rw_3840.jpg?h=b252a0c4f13c475c0a7776f2bc9decd3)
![](https://cdn.myportfolio.com/b6b4ca76-3dc5-4348-805b-2f0540af0589/b1a23140-c322-4cfb-8230-3d2c80685fe6_rw_3840.jpg?h=8f542106dc237b4b24427a2faf10a19d)