Project type: Conceptual
Services: Branding, print, digital
Client: The Guardian
Services: Branding, print, digital
Client: The Guardian
At the end of March, the UN issued a warning about the ‘infodemic’ surrounding the recent outbreak of Covid-19 – not only was the virus itself dangerous, but misinformation and scams that had been circulating online were posing a threat to public health.
I created a campaign for the Guardian which aimed to make teenagers aware of the pervasive, pernicious and hidden dangers of misinformation. I wanted to encourage young people to think critically, question what they read and interrogate their sources, both online and in print.
I created a campaign for the Guardian which aimed to make teenagers aware of the pervasive, pernicious and hidden dangers of misinformation. I wanted to encourage young people to think critically, question what they read and interrogate their sources, both online and in print.
